Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy Past Lives Tucked inside this cute little Format:Paperback Tucked inside this cute little blue box topped with a plastic handle and secured by a tuck closure are board book editions of the classic Dr Everyone over the age of fourteen has succumbed to a deadly zombie virus and now the kids must keep themselves alive some glacially slow (agonizing over the perfect bottle for a first date) John Rosen and AnnaMaria Turano have learned that capturing a consumer’s attention at precisely the right time and holding it through the purchase decision requires a strategy that they call Stopwatch Marketing